The Adventures of Huckleberry Finn :: Essays Papers

The Adventures of Huckleberry Finn The novel begins with Huck himself writing the story. He briefly describes what has happened to him since "The Adventures of Tom Sawyer". Huck was adopted by the Widow Douglas and Miss Watson, both of whom took pains to raise him properly. Dissatisfied with his new life, Huck runs away. Tom Sawyer manages to bring Huck back by promising to start a band of robbers. However, many of them soon become bored with the make-believe battles and so the band falls apart. Pa returns to find Huck and his money. Judge Thatcher and the Widow try to gain court custody of Huck, but a new judge in town refuses to separate Huck from Pa. Huck soon decides to escape after Pa starts to frequently beat him. After running away Huck runs into his old friend Jim, who was Miss Walton's slave, before he decided to run away. Jim is frightened at first, believing Huck to be dead, but soon is happy to have a companion. The river starts rising, and at one point an entire house floats past the island. Huck and Jim climb aboard to see what they can salvage. They find a dead man lying in the corner of the house, and Jim goes over to look. Jim realizes that the dead man is Pa, and he carefully refuses to tell Huck who it is. Using a large raft, they float downstream during the nights and hide during the days. Jim and Huck continue floating downstream, becoming close friends in the process. Huck rescues two con-men named Huck and "the King". Farther down the river the King and Duke sell Jim into slavery. Huck decides to rescue Jim, and daringly walks up to the house where Jim is being kept. Luckily, the house is owned by none other than Tom Sawyer's Aunt Sally. Huck immediately pretends to be Tom. When Tom arrives, he pretends to be his younger brother Sid Sawyer. Together he and Huck contrive how to help Jim escape from his "prison," an outdoor shed. That night they get Jim and start to run away. The local farmers follow them. Huck, Jim, and Tom manage to escape, but Tom gets shot in the leg by a farmer.

Compare and Contrast Emily and Miss Brill Essay

Miss Brill in Katherine Mansfield’ short story â€Å"Miss Brill† and Emily in â€Å"A Rose for Emily† by William Faulkner exhibits interesting similarities and differences. The differences and similarities are evident in their characters. The two stories appear different but the relationship they share is very profound. The stories openly to the reader the realization of similarities and dissimilarities in them and the readers in terms of themes within the story, character traits and plot advancement. The plots of the stories unfold to review the dissimilarities in the social lives between Miss Brill and Grierson Emily. The dissimilarities cannot overweigh the similarities between the two characters in the luck of romantic and genuine social lives and their fateful states of denial. The pride that associates with the community involvement is the major difference between the two characters. Normally people are proud to associate with the community since the involvement gives them a sense if something bigger. Miss Brill takes a community level with more seriously and to a higher level than Emily Grierson who does not take it with much seriousness. This fact makes them different. Miss Brill has a boring life. This fact is evident when she goes to the dark cupboard room. In the room, the almond slice of cake excites her. The depth of Miss Brill loneliness and sadness convinces her that she is an important member of the community. He fills that her contribution is the key driver of her community and in case she withdraws, the community will not survive or operate properly. She thinks that they (community) â€Å"were all stage acting. She was assigned a part sand came every Sunday. No doubt if she hadn’t been somebody there would have noticed; after all she was part of the performance† (Mansfield 20). On the other hand, Emily’s character is a clear contrast of Brill’s character. The narrator brings out the difference when he speaks of Emily’s death. According t the narrator, â€Å"the whole town attended Miss Emily Grierson’s funeral†. The narrator continues to add that, the males attend  the funeral â€Å"as a sign of respect to a fallen monument.† The females attend the funeral because they â€Å"were driven by curiosity to find out how the inside of her house appeared like since no one other than an old manservant had seen it in at least ten years† (Faulkner, 32). Miss Emily Grierson’s father confined her to into the house and continues with the state even after her death. The situation makes the people of the town curious about the life of Miss Emily Grierson’s. The only thing the Miss Emily Grierson did with people was to teach children how to paint china, a craft the people considers useless and outdated. Her l ack of involvement and disinterest in the society is clear when she evades taxes. Read Also:  Compare and Contrast Essay Topics for College She says, â€Å"See Colonel Satoris. I have no taxes in Jefferson† the colonel is dead for almost ten years. The relationship is another point of comparison between the two characters. The both lack romantic and ordinary relationship. None of the two ended up with a functional social life, although there is a bid difference between their public lives. The two stories reveal to the reader a life of two lonely women. Brill would spend her Sunday outings watching people with hopes that she would hear their voices. To her disappointment, people â€Å"did not speak.† (Mansfield, 18). Brill’s gets boredom, a mixture of feelings, and joy from things that she sees and unconsciously relates them to her own life. Comparing herself from a woman who gives her a flower confuses her about whether to reject or accept them. She finally â€Å"she throws flowers† (Mansfield, 19). Emily’s distinctive relationship with her father is the reason she lacks social relationship. His father overprotective nature denies Emily a chance to relate socially. She remembers the â€Å"the young men that had been driven away by her father† (Faulkner, 36). Her father denies her a chance to meet people, not only during the time she is alive, also after she is dead. Brill comes up with a reason for apparent signs of poor circulation ensuing from old age. The grief in her life is what causes the feeling in her. She suppresses and denies the feeling. She says, â€Å"And what they played was sunny, warm, yet there was a mere faint chill or something, what was it?-it is not sadness but rather -a something that made you desire to sing† (Mansfield, 21). The rebuff in Emily’s side is first apparent when she fails to accept her father is dead. She is dressed normally. Despite the  efforts of doctors and the ministry efforts to convince her that her dad is dead, â€Å"She said to them that her father was still alive. She remained in this state of denial for three days (Faulkner, 36). This shows the results of suppressing grief. In conclusion, even though the two stories, â€Å"A Rose or Emily† and â€Å"Miss Brill† seem to revolve around two dissimilar women living lives that completely differ; they are the same in many subtle, but valuable ways. At the same time, their lives differ in how the two women socialize.

Why Laboratory-Grown Meat Is Not Vegan

On August 5, 2013, Dutch scientist Mark Post presented the worlds first laboratory-grown burger at a press conference, where he shared the patty with two food critics. Although the foodies found the flavor lacking, Post stated that the purpose of the exercise was to show that it could be done; flavor could be improved later. Laboratory-grown meat may seem at once a Frankenfoods nightmare, as well as a solution to the animal rights and environmental concerns regarding meat-eating. While some animal protection organizations applaud the idea, meat grown in a laboratory could never be called vegan, would still be environmentally wasteful, and would not be cruelty-free. Laboratory-Grown Meat Contains Animal Products Although the number of animals affected would be greatly reduced, laboratory-grown meat would still require the use of animals. When scientists created the first laboratory-grown meat, they started with muscle cells from a live pig. However, cell cultures and tissue cultures typically do not live and reproduce forever. To mass-produce laboratory-grown meat on an ongoing basis, scientists would need a constant supply of live pigs, cows, chickens and other animals from which to take cells. According to The Telegraph, Prof Post said the most efficient way of taking the process forward would still involve slaughter. He said: Eventually my vision is that you have a limited herd of donor animals in the world that you keep in stock and that you get your cells from there. Furthermore, these early experiments involved growing the cells â€Å"in a broth of other animal products,† which means that animals were used and perhaps killed in order to create the broth. This broth is either the food for the tissue culture, the matrix upon which the cells were grown, or both. Although the types of animal products used were not specified, the product could not be called vegan if the tissue culture was grown in animal products. Later, The Telegraph reported that pig stem cells were grown using a serum taken from a horse fetus, although it is unclear whether this serum is the same as the broth of animal products used in the earlier experiments. Posts final experiments involved shoulder muscle cells taken from two organically raised calves and grown in a broth containing vital nutrients and serum from a cow fetus. Its Still Considered Wasteful Scientists are hopeful that laboratory-grown meat will reduce greenhouse gas emissions, but growing animal cells in a laboratory would still be a waste of resources, even if the cells were grown in a vegan medium. Traditional animal agriculture is wasteful because feeding grain to animals so that we can eat the animals is an inefficient use of resources. It takes 10 to 16 pounds of grain to produce one pound of feedlot beef. Similarly, feeding plant foods to a muscle tissue culture would be wasteful compared to feeding plant foods to people directly. Energy would also be required to â€Å"exercise† the muscle tissue, to create a texture similar to meat. Growing meat in a laboratory may be more efficient than feedlot beef because only the desired tissues would be fed and produced, but it cannot be more efficient than feeding plant foods directly to people. However, Pamela Martin, an associate professor of geophysical sciences at the University of Chicago, co-authored a paper on the increased greenhouse gas emissions of a meat-based diet over a plant-based diet, and questions whether laboratory-grown meat would be more efficient than traditional meat. Martin stated, â€Å"It sounds like an energy-intensive process to me.† As reported in the New York Times, Post replied to a question about whether vegetarians would like lab-grown meat, Vegetarians should remain vegetarian. That’s even better for the environment. Perpetuating Animal Use and Suffering Assuming that immortal cell lines from cows, pigs and chickens could be developed and no new animals would have to be killed to produce certain types of meat, the use of animals to develop new types of meat would still continue. Even today, with thousands of years of traditional animal agriculture behind us, scientists still try to breed new varieties of animals who grow larger and faster, whose flesh has certain health benefits, or who have certain disease resistance. In the future, if laboratory-grown meat becomes a commercially viable product, scientists will continue to breed new varieties of animals. They will continue to experiment with cells from different types and species of animals, and those animals will be bred, kept, confined, used and killed in the never-ending search for a better product. Also, because current research into laboratory-grown meat is using animals, it cannot be called cruelty-free  and purchasing the product would support animal suffering. While laboratory-grown meat would probably reduce animal suffering, it’s important to keep in mind that it is not vegan, it is not cruelty-free, its still wasteful, and animals will suffer for laboratory-grown meat.

Mohandas Gandhi and Malcolm X - Free Essay Example

Sample details Pages: 2 Words: 679 Downloads: 1 Date added: 2019/03/26 Category History Essay Level High school Topics: Malcolm X Essay Did you like this example? Mohandas Gandhi and Malcolm X were both strong activists for social rights. They led in similar yet different fashions. These men both used their beliefs in religion to create change in the world. The well-known Mahatma Gandhi and Malcolm X left behind legacies that still have an impact on the world today. One of the essential factors that impacted these two historical figures was religion. The characteristics of Hinduism surely had an impact on Gandhis peaceful ways that he went about things. The Islamic faith that Malcolm X followed, led him to follow the beliefs of using any means necessary. This was his famous quote. Their spiritual affiliations were not solely identifying elements in their lives. Don’t waste time! Our writers will create an original "Mohandas Gandhi and Malcolm X" essay for you Create order Gandhis belief in Hinduism and Malcolm Xs Islamic beliefs share some comparable views and multiple vastly diverse ones. Hindus believe in karma and reincarnation until you emerge as perfect.This is why all of Gandhis actions were based off of being pure and doing the right thing. On the other hand, Muslims believe in one life and a remaining day of judgment before their Allah or God. Malcolm shows this belief through his actions of doing everything in his power to get what he wanted done. Hinduism expresses that all religions are real pathways back to the Supreme Creator; Muslims usually have contempt for other faiths and agree with that only these of their faith are allowed into heaven, and solely sure ones whom are chosen by the Allah. The belief in that, all life is sacred and the exercise of peace, or non-injury, is a large section of the faith of Hinduism. Muslims are very opposite with their faith of the jihad. They believe in the reality that they are inclined to damage other s or themselves in order to make it into their heaven. Malcolm demonstrates this belief in saying how it is okay to fight back if it is necessary. Despite their diverse beliefs, each of these religions are two of the three largest followed faiths in the world, which helped each of the figure to speak to large populations and relate to these groups in many ways. Religion performed a massive function in each Malcolm X and Gandhi lives. It influenced their views, ideas, and whole existences. Gandhi believed in the fact that nonviolence was the sole way to reach equality. Even when Gandhi was attacked, he would not react in any violent fashion. This is demonstrated in the film, Ghandi multiple times. One instance was where Gandhi had all of his men protesting working at the mines, when the police force came to attack them and shut everything down, the enormous group of people protesting simply laid down on the ground. The police were charging at them on their horses, which were spooked by the obstacle and had no choice but to turn around. Another example of Gandhis peaceful protest was when he had been burning the immigration cards and being beaten to the ground by British officials. He continued to stand there and burn the cards without fighting back physically or verbally despite the brutal pain he was enduring. These actions speak much lo uder than any words could. On the contrary to what Gandhi does and says, Malcolm X believes that if someone comes towards you using violence, you should react in the same way they treated you. In his autobiography Malcolm X states, Be peaceful, be courteous, obey the law, respect everyone; but if someone puts his hand on you, send him to the cemetery (Malcolm). In my personal opinion, I believe that Gandhi was a more prominent leader. I believe this because his ways of changing the world were through peace and morality. The saying fighting fire with fire makes only a bigger fire is relevant in many aspects of life. Gandhis way of fighting for equality was well respected around the world by many races and religions. His goal was for everyone to come together and to create equality for all. He brought many people together to help this cause in an incredibly powerful way.

The Importance of the Balcony Scene in Romeo and Juliet

Romeo and Juliet is a heartbreaking play about two lovers who come from rival families. The play is filled with dramatic irony that suggests they are destined for tragedy. Act 2 Scene 2 or ‘The Balcony Scene’ has a larger effect on the rest of the play than all the other scenes I feel. This is because it is concerned with nearly all of the recurring themes during the play. Youth and Age is one theme there is a contrast between these right through the play, Romeo and Juliet are young lovers that are almost starting a revolution actually marrying for love and want to put an end to their family feud, and contrast to that you have Old Capulet and Lady Capulet who are very stubborn and opinionated people who expect everything to be done†¦show more content†¦Juliet could avoid her falling out with her parents and friends. This scene is so famous and memorable due to the fact it is firstly the most significant scene in Romeo and Juliet but also as it Is remembered by everyone as a scene of true romance that lots of people may be able to relate to in their own way, or maybe to people who have not experienced a similar situation but would want to. The Language used in this scene uses a lot of Images and joint poetry between the two of them. In a soliloquy at the beginning Romeo says â€Å"Juliet is the sun. Arise, fair sun, and kill the envious moon† Romeo describes Juliet as the sun this is probably because the sun is beautiful and so is she, also maybe he is describing her as the sun because she is up on her balcony and he is below on land, but he also mentions the â€Å"envious moon† I think he is describing Rosaline here. He calls her the moon I think because she is good looking but not as good looking as Juliet who is the Sun. He uses the word Envious, we hardly hear of Rosaline during the play but this suggests that she is Jealous of Romeo and Juliet. She would be jealous of the strong love between Romeo and Juliet. I don’t know how she could have found out already but she may have been at the party also. The Poetry used in this scene is joint between Romeo and Juliet; they know what the other person isShow MoreRelatedBaz Luhrmanns Production of Romeo and Juliet1683 Words   |  7 PagesBaz Luhrmanns Production of Romeo and Juliet Romeo seems like a passionate, romantic and excitable young man. He seems to like the idea of being in love, although I would suggest the feelings he has for Juliet begin only as infatuation and grow throughout the balcony scene. In the beginning of the scene Romeo is portrayed as determined, wary and possibly a little frightened as he knocks over furniture and scrambles up the trellis. His eyes are continuously dartingRead MoreRomeo and Juliet - theme love Essay examples743 Words   |  3 Pagesï » ¿The author, William Shakespeare, efficiently employs various events and characters in the play, Romeo and Juliet, to convey that love conquers all. Through manipulation of Act 2, Scene 2, also renowned as the Balcony Scene’, Shakespeare effectively demonstrates how Romeo and Juliet’s love surmounts numerous things, in the play. Additionally, Shakespeare portrays that/how the strength of Romeo’s love for his murdered friend Mercutio, creates a desire for revenge despite potentially receiving deathRead MoreThe Importance of Act 3 Scene 1 of William Shakespeares Romeo And Juliet1251 Words   |  6 PagesThe Importance of Act 3 Scene 1 of William Shakespeares Romeo And Juliet This scene is pivotal for the whole play. Everything seems to be progressing in success until the dramatic effectiveness from this scene takes effect. 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He has made it more accessible by incorporating familiar locations and scenes, references to other works, genre’s and styles, marketing it to a teenage audience, the use of clever sound techniques, characterisation, and through the use of clever cameraworkRead MoreThe Tension Between Love and Hate in Romeo and Juliet by William Shakespeare849 Words   |  4 Pagesaudience’s understanding of the universal themes of love, hate, conflict and death. The recurring focus on the tension between love and hate makes us reflect on how these themes govern upon human behavior. In the play Romeo and Juliet, the main characters for which Romeo and Juliet the denial of love and dominance of hate creates extreme loss, in this case, death. In progress, audiences have recognized that the death of two young people i s entirely imprudent, creating a need for acceptance. ShakespeareRead MoreWilliam Shakespeare s Romeo And Juliet1328 Words   |  6 PagesBritish literature most of the things i am generally interested in reading is Shakespeare plays. Most notably, Romeo and Juliet as being one of my personal favorites.Throughout the entirety reading the play i’ve noticed how much the themes play a role in the effect the characters and their surroundings,resulting in a tragic ending. From some examples, how fate plays into Romeo and Juliet being â€Å"star-cross’d lovers† and, the theme of love playing an extreme role which is pure and beautiful but alsoRead MoreWilliam Shakespeare s Romeo And Juliet1873 Words   |  8 Pageseffectively. Therefore, to perform the balcony scene in Shakespeare’s â€Å"Romeo Juliet† to its fullest effect in a Kabuki style, anyone who is planning on staging it must be aware of the unique stage features required for a kabuki production, specifically the use of a hanamichi. Consequently, the research into the elements of kabuki stage and their effect should be investigated in order to effectively apply them to an adaptation of the balcony scene from â€Å"Romeo and Juliet†. A set design involves the scenery

Cold War Essay free essay sample

The Cold War was led from 1945 to about 1991, it was a war fought between the Communists led by the Soviet Union and the Democratic nations led by the United States. Before the Second World War had begun there were economic, political and social differences between the two ideologies, which were only intensified after the war, as a result of suspicions both sides had. To a certain extent it is clear that the Cold War was a more or less natural development of the Second World War. When the war ended and Democrats and Communists had defeated Fascism, the two ideologies broke down, leading to the Cold War. Conflicts between the USSR and the US firstly arose in 1945 at the Yalta Conference, where the US, the Soviet Union and Great Britain were to discuss their issues. In 1946 the Truman Doctrine supported the tensions that were already there. Greek communists fought the Greek Civil War and America intervened by aiding nations defending themselves against communist forces. We will write a custom essay sample on Cold War Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This was of course not liked to be seen by the communist USSR at all. One year later, in 1947, President Truman launched the Marshall Plan, which again went again communism and backed up the Truman Doctrine, which had been developed in the earlier year. The Russians felt that the US was launching an anti-communist campaign against their country and suspicions between the two different ideologies began to rise. Meanwhile the Soviet Union also intervened in the political issues of the eastern European countries. Bulgaria and Romania suffered from the declarance of the People’s Republic and the most extreme example was the overtaking of the Czech government, showing how eager the USSR was to spread communism when they showed desire to kill the Czechs leader for independence. In 1948 Berlin in Germany became the centre of attention in the Cold War. The Berlin Wall was at that time the tangible symbol of the Iron Curtain. The USSR began what is known as the Berlin Blockade and stopped Germany from receiving supplies and support from the USA. By this time the only eastern European country not directly controlled by the Soviet Union was Yugoslavia. When World War 2 ended the countries in Western Europe had become too weak to prevent the spreading of communism and the Soviet Union was seemingly getting stronger. The United States and the USSR seemed to be in need of demonstrating their power during the Cold War and the US took this opportunity to showcase their newest cientific and technological development. The two also competed for superiority in space, constantly trying to be in power. However, the Atomic bomb may also be a reason why the tensions between the two countries relaxed, both countries realized that they were able to destroy each others countries with the use of this weapon and in order to avoid a military clash their relations were bound to improve. It may not be easy to determine whether the United States or the Soviet Union were to blame for the Cold War, however it is clear that through the Second World War the tensions between them increased and therefore naturally led to the Cold War. Cold War Essay free essay sample To what extent was Germany the cause of East/West disagreements between 1943 and 1963? (2000) 5. Analyze the role of Germany in the origin and development of the Cold War. (2002) 6. In what ways, and with what results, was Germany the key focus of the early stages of the Cold War? (2005) 7. Compare and contrast the policies of the USA and the USSR towards Korea between 1945 and 1955. (2004) 8. Also: NATO, Soviet policies, Sovietization of Central and Eastern Europe, COMECON, Stalin, Truman

Real World Marketing with a Focus on Promotion

Outline Broader issues of the lighthouse identity B2C and B2B marketing communications The customer is the king Real world marketing with a focus on promotion Broader issues of the lighthouse identity Lighthouse identity is recognized as a vital credo in Morgan’s four stages, in the journey of a challenger. There are several broader issues to consider when considering the Lighthouse Identity. A challenger brand is not successful in a mature classification, because it is more trustworthy or convenient.Advertising We will write a custom essay sample on Real World Marketing with a Focus on Promotion specifically for you for only $16.05 $11/page Learn More On the contrary, it is successful because it delivers an emotional brand or relationship, to the extent that the Establishment brand never matches. This implies that the consumer’s emotions are realigned. It is imperative that the challenger brand has an emotionally- based and stronger link with the consumer, as opposed to the Brand leader (Duncan Moriarty, 1998: 12). It is worth mentioning that a Lighthouse Identity not only defines the brand, but also the business that the brand belongs to. In mature brands, a brand’s planning role is adding, as well as extracting value. Being a Challenger, success is achieved through having a clear sense of what and who you are as a business/ brand, and why. Consequently, the identity should be projected saliently, consistently, and intensely, just like a lighthouse (Chen Xie, 2008: 486). This is aimed at ensuring that the consumer notices them, although they may not have been looking out for them. Irrespective of the fact that goods have always been considered as a way of communicating, the present brands are more than goods. They are more than a communication form, and are navigation. Brand leaders should treat communication publicity and ideas as assets, which are high- leveraged (Duncan Moriarty, 1998: 9). Moreover, t hey should maintain this notion within the company. Over- commitment means considering barriers and focusing on avoiding them prior to their occurrence. To achieve over- commitment, it is crucial to identify irrefutable causes of failure in core marketing tasks. Consequently, there should be brainstorming on the most effective ways to reverse or neutralize the failures.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More B2C and B2B marketing communications B2B (Business- to- Business) and B2C (Business- to- Consumer) are commercial transaction forms. B2C involves the consumers buying products directly. On the other hand, in B2B, services and products are sold to other businesses. Purchasing Process: in B2B buying, there is an extremely complex purchasing process. This is because business purchasers buy services and products for use within the company (Ray, 1973: 160). On the other hand, consum ers purchase services and products meant for individual use. In B2B, professionals from various departments are involved in decision making. Payment: in B2C, all the customers pay similar prices for products bought. In B2B, prices are different and depend on the customer. Customers who negotiate or place enormous orders are treated differently from other customers. There are also varying payment mechanisms. Transactions: in B2C transactions, customers choose products, which they pay for at the POS (Point of Sale) through various payment mechanisms. B2B transactions need an extremely complicated business system. Consumers use agreed logistic channels to carry out their transactions. Customers get an invoice which is settled within the agreed payment terms, as opposed to the delivery time (Morgan, 2009). B2B is associated with several advantages, especially in the advent of the internet. These advantages include increased awareness of businesses, as well as their services or products. Second, there is better interaction where marketers interact directly with customers through the website or email marketing. Particularly, the internet offers information and awareness, which results to better service. In B2B, there is a benefit of refined messaging, since through the internet, marketers can acquire information about their consumers (Chen Xie, 2008: 486). Marcoms reaps these benefits by using B2B marketing communication. Considering the financial hard times, Morgan’s challenger theory is relevant to the pragmatic and tough B2B world. The Customer is the King All marketers agree that the customer is the king. However, Morgan advises that there is a need to progress to the consequent stage after the business becomes a big fish. This implies that the customer is no longer accorded keen interest. This is a key strategy, as opposed to a mistake (Ray, 1973: 150). It is worth mentioning that brand leaders are not just big, nor do they enjoy proportionately bigger benefits.Advertising We will write a custom essay sample on Real World Marketing with a Focus on Promotion specifically for you for only $16.05 $11/page Learn More Consumer awareness: consumers never purchase a brand they are unfamiliar with. The marketer’s assumption is that there is a connection between ‘spontaneous’ and ‘top of mind’ awareness, when there is quasi- exponential relationship. In cases where the brand rings in the mind first (‘top of mind’ awareness), the result is a multiple ‘spontaneous’ rise. There is also the aspect of shopping, loyalty, and purchase. The voice’s share in comparison to the footfall share appears the same to everybody apart from the brand leader, who experiences a much greater footfall. This is even in cases where he is supported by comparatively low voice. Double jeopardy of brands is modelled and observed for more than thirty five years across variou s cultures and markets. In such cases, the brand leader experiences greater penetration together with consumers, who purchase the brand more often. The key impact is profitability; the brand leaders make more profit than anyone else. Real World Marketing with a Focus on Promotion Marcoms drivel can best be prevented through utilising real marketing executives who are practical, solid, and down- to- earth. Moreover, the marketing executives should possess an eye for promotion. It is imperative that promotional messages tell a story, and that the ideas stick in consumers’ minds. There is immense power in promotional advertising. Presently, promotional products are positioned as components of the promotional purchaser’s communication mix, and not as pure products. It is imperative that marketing executives focus on promotion because as a result of the unique nature, these products are used and kept, resulting to voluntary repeated retention, recognition, and exposure of t he advertisers’ message and name. In this regard, marketing executives should target the audience specifically, so as to ensure effective promotional products (Morgan, 2009). Moreover, they should select items keenly to ensure they are appealing to customers, have a positive response, and that waste distribution is eliminated. Exceptional marketing executives possess excellent communication skills. These include excellent oral and written communication skills. Communication is an extremely vital connection between customer service, sales, production, and management.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing executives should possess the necessary skills to ensure that they identify their clients’ needs, and meet them in a timely manner (Chen Xie, 2008: 486). Effective promotion and marketing using the promotional and marketing mixes ensures a greater market share for the company, and satisfaction of the client’s needs. The marketing executive should be aggressive enough and engage in marketing plans, market conditions, and assess customer research. They should collaborate with other professionals in determining services and products demand. Marketing executives are principally involved in marketing the company, and they should be exceptionally aggressive. References Chen, Y Xie, J 2008, â€Å"Online consumer review: Word-of-mouth as a new element of marketing communication mix†, Management Science, vol. 54 no. 3, pp. 477-491. Duncan, T Moriarty, S. E 1998, â€Å"A communication-based marketing model for managing relationships†, The Journal of ma rketing, pp. 1-13. Morgan, A 2009, Eating the Big Fish: how challenger brands can compete against brand leaders, New Jersey, Wiley. Ray, M. L 1973, â€Å"Marketing communication and the hierarchy of effects†, New models for communication research, pp. 146-175. This essay on Real World Marketing with a Focus on Promotion was written and submitted by user Emiliano Gould to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.